Redefining casual sophistication

I thought I was dreaming when I stumbled upon Chulette, an ethereal new ready-to-wear line headed by Bangkok, Thailand native Lee Phutrakul. I have yet to discover which single factor first drew me to Phutrakul's designs; maybe it was the stark contrast in hues on the colorblocked silk tops of the Spring 2009 collection or the crisp bell-sleeve draping of a high-necked mod dress belonging to Holiday 2008. On their recent 2007 launch, the company's "about" section states, "Chulette was created to redefine casual sophistication for the woman who appreciates simplicity but with an eye to detail."

 

Spring 2009 

In an age where value is often defined by dollar amount or the number of designer logos on a product, Chulette brings a much-needed breath of fresh air to the fashion world, reminding shoppers that silhouette, fabric and details should be what really matters when it comes to the appraisal of such cherished garments.

Here's to you, fashion. Cheers.